Women Drive Europe’s Commerce Sector – But Inequality Persists
13. April 2026Women form the backbone of the sector
Women make up nearly two-thirds of the workforce in retail and wholesale across Europe, playing a vital role in keeping the sector running. However, a new report shows that their contribution is still undervalued, with inequality continuing to shape their working lives.
The findings come from a comprehensive study commissioned by UNI Europa Commerce, which examines gender inequalities across the sector and highlights the urgent need for a more targeted, gender-sensitive approach.
Persistent gaps in pay, roles and opportunities
Despite their strong presence, women in commerce are more likely to be concentrated in low-paid and part-time roles, with limited access to career progression. They remain underrepresented in leadership positions and technical roles, pointing to deep-rooted structural imbalances.
The report identifies these patterns as key drivers of inequality, reinforcing barriers that prevent women from advancing and fully benefiting from their work.
Rapid change brings new risks
At the same time, retail and wholesale are undergoing major transformation. Digitalisation, the growth of e-commerce and the shift towards greener business models are reshaping jobs and working conditions.
However, these changes are often happening without sufficient safeguards. According to the report, there is a real risk that ongoing transitions could deepen existing inequalities unless workers’ needs—particularly those of women—are properly addressed.
Overlooked issue: violence and harassment
The research also highlights a critical but often overlooked issue: the widespread exposure of frontline retail workers to gender-based violence and harassment.
This adds another layer of vulnerability for many women in the sector and underlines the need for stronger protections and workplace policies.
Call for a gender-sensitive approach
The report concludes that without a clear gender perspective, current developments in the sector risk reinforcing existing disparities rather than reducing them.
The research was carried out as part of the EU co-funded project Improving working conditions through a gender perspective in commerce (I’M Pinc). The initiative aims to close knowledge gaps and equip trade unions with the tools needed to respond effectively.
For trade unions, the message is clear: ensuring a fair future for commerce means putting gender equality at the centre of change—not as an afterthought, but as a guiding principle.
LÍV is a member of UNI Global Union.
Source: UNI Global Union